Brief- To integrate the aesthetics of an Indian craft with the brand identity of an international brand in the form of a window display. As a part of visual merchandising, this project aims to create a window display for Michael Kors, which is infused with the marble inlay craft of Parchinkari. The display ideation has been done in a systematic way, starting from secondary and primary research, mood-board creation, form generation, and finally leading to concept development and fabrication.
Research Booklet-
